Web designer &
Tech consultant

Are you tired of worrying about the tech for your small business?

Hi! My name is Pier. I love singing, playing guitar, and being outdoors. I’ve always found the scale and opportunities that the Internet brings incredibly inspiring. I have started and worked for several startups and scale-ups. My background is in Growth, but have always had a natural love for design.

recent work

Simple. Modern. Goal Driven.

Portfolio

Simple. Easy to Use. Modern.

Pier Stein

8+ years experience
50+ websites built
You'll love the free call
    Work with me
    Services

    Let's get our tech on.

    Are you in need of a fresh, modern website or some tech support for your business? Let me handle the it, so you can get back to work.

    Web Design & Development

    Professional, aesthetically pleasing websites for small businesses that are easy to manage.
    Learn More

    Hubspot Consulting

    Hubspot definitely has a learning curve. I'll help you get setup with email automations, workflows, sales sequences, lead funnels and more.
    Learn More

    Product Management

    I nerd out on creating clear product roadmaps, shaping detailed features, and working hand-in-hand with developers to build kick ass products.
    Learn More

    Product Design & Front End Dev

    I'm passionate about crafting intuitive, user-centered designs and bringing them to life with seamless front-end development.
    Learn More

    Notion Consulting

    Let me help you transform chaos into clarity. Notion is powerful and customizable, I'll get you setup with pages you'll love and use.
    Learn More
    THE GROWTH MODEL

    What is Growth Marketing?

    There are 6 steps every customer goes through. The difference between normal marketing and Growth marketing is that Growth will work on the entire customer experience, whereas normal marketing will focus to drive traffic and convert leads in the 3 top-of-the-funnel steps; Awareness, Acquisition and Activation.

    With Growth, we measure conversions between all the steps in the customer journey. We find the biggest drop offs and wins, double down on what works, and improve or remove what doesn't.

    Instead of a marketing funnel, Growth looks at your business like a flywheel. A Growth loop. A full-circle experience. Customers who loved your product or service will refer you to others, who in turn become aware of you, go through the experience themselves, refer you to others -> repeat.
    Awareness
    Acquisition
    Activation
    Revenue
    Retention
    Referral
    WEBSITES FOR ALL SHAPES AND SIZES

    We love designing and building websites

    We've been obsessing over digital user experiences since 2014, and just love it. Whether you want a powerful website for your new business idea, or your SAAS is already doing $100K+ per month - we're here to help!

    Here's what we'll do 👇

    Strategy call

    ~ 1 hour

    The goal of this call is to understand your business, your main goals, what success looks like, and what size & kind of website you'd like.

    We can take as much time as we need here.

    Wire Framing

    ~ 10 hours

    What do the pages look like, and happens when I click here? And then?

    A wireframe shows the main rough pages, sections, and functionality of your site, before we dive into the exact pixels.

    We'll look at your favourite sites and map out what the structure of your site will look like.

    Web Design

    ~ 24 hours

    The fun part - pixel perfect design!

    Web Development

    ~ 40 hours

    After you're 100% happy with the design, let's build it!

    Automation

    ~ 8 hours

    Any automatic emails that need to go out? SMS reminders? Calendar scheduling? Sales rep routing? CRM's to be connected?

    Testing

    ~ 1 hour

    Let's test it all one last time before we go live.

    Launch 🚀

    ~ 1 hour

    Wooohaaa! We're live!

    Live Support

    ~ 1 hour per month

    No worries: now your site is live, I'm still available to help you fix any problems, or make changes.

    COMMUNICATION

    Clear communication along the way

    Especially if this is the first time you're building a website, 'tech' can feel overwhelming.

    Just let us know if we're going too fast, and we're very happy to slow down. We'll explain every decision, word and abbreviation - every step of the way.

    Call Once a week

    Let's jump on a weekly call, so we're both singing in synch!
    TIMELINE

    How long will it take to build my website?

    4 to 8 weeks.

    The true answer is of course: it depends. But, most marketing sites have 1 to 6 pages.

    To give you an idea, this would be the rough timeline:
    Discovery
    Discovery Call

    1+ hour

    The goal of this call is to understand your business, your main goals, what success looks like, and what size & kind of website you'd like.

    We can take as much time as we need here.

    Custom Offer

    Week one

    I will send you an email with the summary of what we discovered in our strategy call, and our plan to move forward. To get started, I'll ask for a 50% down payment.

    The other half I'll request after we've completed your project, and you're 100% happy.

    Design
    Wireframing

    10 hours

    We'll look at your favourite sites and map out what the structure of your site will look like.

    What do the pages look like, and happens when I click here? And then?

    It's a first rough draft, before we dive into the pixels.

    Design

    24 hours

    Pixel perfect design!

    Feedback

    3 hours

    We'll go through the final design together, and iterate what needs to be touched up.

    Build
    Implementation

    40 hours

    Heads down building in Webflow!

    Content

    8 hours

    We'll add the content by either asking you for your copy writing, photos and videos, or by migrating your content from your previous site.

    Launch 🚀
    We're going live!

    1 hour

    You're 100% happy with the design and functionality, and we're ready to go live and get your first customers! Congratulations.

    Coming later: Grow

    12+ months

    Starting to make your first sales? Awesome. Want more? Let's do it.

    Our favourite channel after 8 years of digital marketing work: SEO.

    We're happy to help you create, build and manage your SEO campaigns on a subscription basis.

    Reviews

    🇧🇷 Sarah

    Front-end Programmer

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

    🇬🇧 Rob

    Filmmaker

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

    🇳🇱 Melissa

    Marketing

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

    🇳🇿 Mike

    Software Developer

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

    🇨🇴 Ana

    SEO specialist

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

    WEB DESIGN & DEVELOPMENT TOOLS

    My Web Development Tech Stack

    Marketing sites we'll build in Webflow. eCom site? Shopify.

    Completely custom marketplace? </raw code>

    Webflow

    No-code web development tool to create pixel perfect websites and platforms. Marketing team friendly, with the precision and freedom of custom dev work. Used by companies like Vice, Discord and Apple.

    Figma

    Pixel perfect, web-based design tool. Create and share design assets, from social media banners and flyers to design systems, wireframes and high fidelity web-dev prototypes.

    Memberstack

    Create login portals, gated content and customised client dashboards to generate leads, automate and personalise your customer's experiences.

    Zapier

    Visual back-end logic development. Connect different apps together to automate repetitive processes. If this, then that.

    Stripe

    The payment gateway for the internet. Create custom checkout and payment experiences that convert.

    Shopify

    Shopify is the world's most popular eCommerce website builder. It's built for people to run powerful eCommerce stores without code. Our custom design will make your store unique.
    SEO

    132.047 Pageviews for our own product
    in the last 28 days

    The advice you give someone else, should be the same advice you follow yourself. We continuously keep sharpening our Growth skills and strategies by using our own fully automated marketplace as our test network. We bring our tried & tested learnings back to our clients.

    - Example: we learned that 8.4M views on a viral TikTok video didn't bring us anything, except an exciting week :)

    Our main channel of choice: SEO.

    WAIT, WHO?

    Who will design and build your website?

    It me!

    I love singing, playing guitar and roadtrips with podcasts :)

    I've designed, developed, grown and sold digital products for over 8 years.

    My sites and web apps have been used by people who work for companies like Google, Spotify, Airbnb and Patagonia, and my pixels are currently being seen 100.000+ times per month.

    While I freelance, I also run my own online business. It's doing $200K in annual sales.

    Hi, I'm Pier 🙋

    WEBSITE PRICING

    Simple, transparent and flexible payments

    While most websites are 3 to 6 pages, we will create your custom plan.

    Custom Webflow Site
    Most popular 3 to 6 pages
    Pay today · Save $200
    €100
    ·
    €80 per hour
    Webflow site
    €2.499 EURO
    🎉 Save today
    €200 EURO
    Total
    €2.499 EURO
    €2.299 EURO
    You won't be charged yet.
    Custom Design
    CMS
    100% Happiness Guarantee
    Peace of mind that you're getting the best quality site possible.
    Custom Platform
    Monthly Subscription 10 hours / week
    Pay today · Save $1200
    €100
    ·
    €70 per hour
    Growth Development
    €4.000 EURO
    🎉 Save today
    €1200 EURO
    Total due now
    €4.000 EURO
    €2800 EURO
    Sold out
    You won't be charged yet.
    Your own custom Growth plan
    Full Flywheel Audit
    Your own Growth sprint board
    Ongoing Experiment Designs
    Ongoing Custom Channel Playbooks
    Ongoing Campaigns
    Ongoing Design Assets
    Ongoing Webflow Pages
    Ongoing experiment Designs
    Ongoing Handover Documentation & Videos
    Expert Partner Research & Selection to Scale Winning Playbooks
    Expert Partner Management & Quality Control
    Get more visits, leads and sales.
    ASKED QUESTIONS

    Still got questions about your new website?

    That's ok! Feel free to message me, or schedule a call and ask away.

    Why you vs. a large Growth agency?


    More marketers together = more knowledge and skill, right?

    That's what I thought too!

    Until I started applying for agency jobs, and realised that - while they can be good at B2B lead generation, I was surprised by the general lack of skill depth.

    Three reasons:

    The majority of Growth Agency clients are B2B businesses, and mainly require some simple LinkedIn lead generation. When all your clients are non-technical and just starting out with growth, you don't need to go very deep as an agency to already be helpful. You do need to be very good at communication. Thus, many marketers there are good at lead generation and communication, but their overall Growth skills stay at a shallower level.

    While you will be communicating with a Head of Growth, the actual work will likely be done by trainees. (I know, because they also offered me a traineeship.) A €100/hr rate on €13/hr costs just works better for their own growth. Especially if you serve 10 clients at once.

    Almost all people I met who worked at those growth agencies have never run their own businesses. Not their fault; you aren't allowed.

    So, they have no idea what the true, long term effects of their recommendations are. They have never built up the long-term scar tissue of carrying the full risk and repercussions of your actions. If you train yourself at managing clients, you get good at managing clients. If you train yourself on truly building and growing businesses, you become good at building and growing businesses.

    ~

    Yes, I'm slightly salty towards most growth agencies. It's because I love true, beautiful, science based Growth. I want it to represent in the way it deserves. Not to just use the terms to mystify simple lead generation.

    I was surprised by what I saw at other agencies, and want to do it right. So, I'm starting my own :)

    Why Webflow over Wordpress?

    Webflow allows you to build beautiful, powerful websites with pixel precision that can handle any scale later on.

    Can you help grow my website as well?

    Yes! After your site is designed and built, we're happy to help you with your online marketing too.

    You run your own business. Why are you doing freelance work?

    I'm freelancing to fund development of my own business, and to get a change of scenery. 🏞

    We're completely bootstrapping Coworksurf, and currently all revenue goes back into the business (hiring developers and copy writers, mainly). You can learn more about our bootstrapping principles at the 'built to last' section of this page.

    I love working on more than one project to be able to cross over learnings and ideas, see things with fresh eyes, and learn from different sets of people.

    If I don't think I'm the right fit to help your business, I'll refer you to someone whom I think is.

    Favourite business quote? :)

    'The quickest way from A to B is a straight line.' - My math teacher

    &

    'Play long-term games with long-term people.' - Naval Ravikant

    About me

    Hey, I'm Brooke :)

    PROFESSIONAL BACKGROUND
    • 11+ years in tech
    • 6 years building freelance websites
    • Managed 100+ clients
    • Co-founded a Remote Work Startup
    WHAT I PRIORITIZE IN PROJECTS
    • Transparent communication
    • Setting clear expectations
    • Keeping it simple
    • Taking the tech stuff off your hands
    Tools

    I'm into software

    Let's do it

    Take your tech worries off the table

    let's work together

    I'll take it off your hands

    A flexible backpack full of skills

    I’ve spent the last 9 years staying up to date with cutting edge digital practises, tools and skills.

    Marketing
    Design
    Entrepreneurship

    Full Funnel Growth Marketing & Design

    8 years of the latest digital practises, tools and skills.

    Languages:
    🇳🇱 Dutch
    🗺 English
    🌴 Indonesian

    The tools I use

    My side business

    I freely experiment and learn with my own side business!
    €30K revenue per month as per June 2022.
    10% margins, 90% automated.

    Designing and building the future of travel and work.
    Visit Coworksurf

    Marketing Examples

    2-minute practical case studies.

    Using Google Analytics 4 to Increase Conversions on a $1.25M Funnel
    Clone this $24.7M SAAS Recorded Onboarding Product Demo Template
    What I learned from Interviewing 41 Webflow Agencies
    10X your Traffic by using your Product as your SEO Marketing Content
    Boost Conversions with 14% by Customising your Landing Pages
    $100K/Mo Programmatic SEO Strategy for Marketplaces
    How to Reduce Friction and TTV (Time To Value) in your Onboarding Flow
    6 Social Proof Options when you have 0 Customers
    10 Psychological Concepts for Conversion-Led Design
    What is Product-Led Growth? 10 Examples
    Results of going Viral on TikTok (8.400.000 views)
    PMF First - Why Paid Ads have never beat Organic
    The Pirate Funnel 2.0 - What is a Marketing Flywheel?
    How to implement the Growth Process in your Slack
    Simple First, Powerful Later - 1 Customer, 1 Product, 1 Channel
    Getting started with SEO (Checklist)
    Yasss - first one coming soon :)
    Oops - let's try that again!

    Ready for your new site?

    I can't wait to get started.
    Copyright © 2023 Brooke Hurford, Inc. All rights reserved.
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